Gilla din ekonomi is a Swedish network that consists of authorities, organisations and companies that work together on, initiate, develop and inspire one another in matters related to education of the general public in financial matters. Its underlying belief is that both governmental and private organisations share an interest in ensuring that consumers are better equipped to make decisions about their personal finances. The network has more than 90 members and it aims to strengthen and increase citizens’ personal financial knowledge and awareness. Activities are free of all commercial influences.
The day-to-day activities are carried out by the Program Council and the Program Council’s Office, as well as by the project managers and task groups for individual educational projects. Finansinspektionen coordinates the network through the Office. The Gilla din ekonomi network is nonprofit and membership is free. Funding of activities by members is fully voluntary.
The aim of Gilla din ekonomi is to improve Swedish consumers’ understanding of their personal finances by sharing knowledge through various informational and education projects, both in collaboration with other organisations or independently, thus enabling the participants in turn to educate others. This facilitates a broad dissemination of knowledge about personal finances, like rings on the water. The network also aims to inspire more personal finance-related projects among both its member and society at large. Gilla din ekonomi’s personal finance courses should enhance behavioural self-awareness and provide the tools required to make a change.
Our vision is to improve the opportunities for consumers throughout the entire country – and of all ages – to handle the pressure from society to make various decisions in life about their personal finances. All consumers should have the appropriate knowledge for being able to make well-founded, conscious decisions about their personal finances.
Gilla din ekonomi is a network that consists of authorities, organisations and companies that work together on, initiate, develop and inspire one another in matters related to education of the general public in financial matters. Several members of the network conduct educational projects together.
The European Commission and the OECD encourage Member States to prepare national strategies for educating the general public in matters of finance.
In 2010, Ylva Yngveson, Sweden’s former participant in the European Commission’s Expert Group on Financial Education (EGFE), and Peter Knutsson, former Chair of the EU advisory expert committee on consumer matters in the area of financial services (FIN-USE), invited a number of key organisations representing different interests to investigate whether it would be possible to create a national initiative to educate the general public in financial matters.
The meeting, which was held on 17 March 2010, drew around 35 representatives from the financial industry, industry organisations, authorities and ministries. A decision was made at the meeting to build a network that would coordinate efforts and maximize the effect of the available resources. This was the start of Gilla din ekonomi.